Unlocking digital growth for consumer brands.
I work with consumer brands to identify and unlock opportunities for digital growth — as a strategic partner, not another agency in the mix.
Digital transformation across retail & consumer businesses.
Extensive experience across e-commerce, digital marketing, brand development and operations.
A strategic partner across digital growth.
Through IN, I work with brands across seven connected areas of digital growth.
Digital Growth Strategy
Defining where digital growth can come from, and building the plan to get there.
E-commerce & DTC Growth
Building and scaling e-commerce platforms and direct-to-consumer channels.
CRM, Loyalty & Retention
Turning customers into repeat revenue through CRM, loyalty and retention programs.
Digital Brand & Content Strategy
Content ecosystems that build the brand while driving commercial results.
Performance & Agency Oversight
Directing performance marketing and agency partners toward measurable outcomes.
New Business & Revenue Opportunities
Identifying new commercial and revenue opportunities inside the digital business.
Practical AI for Marketing & E-commerce
Applying AI where it creates real efficiency and impact — not for its own sake.
Athens — International
Start with the business.
My approach starts with the business — understanding where it is today, where it wants to go, and identifying the digital opportunities that can create measurable commercial impact.
I've led digital transformation and growth initiatives across retail and consumer businesses — from building and scaling e-commerce platforms to developing integrated digital strategies, content ecosystems and new commercial opportunities.
From assessment to measurable commercial impact.
Understand
Where the business is today — the brand, the channels, the numbers, the constraints.
Identify
Where the real digital growth opportunities are, prioritized by commercial impact.
Partner
Working alongside your team and agencies to build and execute the plan.
Measure
Tracking impact against commercial outcomes, not vanity metrics.
Where's the opportunity in your digital business?
Based in Athens, working with brands in Greece and internationally.
ilena@ilenaka.com